How to Become a TANING Franchise Partner Overseas: A Step-by-Step Guide

TANING now operates more than 1,000 stores across multiple countries and regions, from Mainland China, Hong Kong SAR and Macao SAR to the United States, the United Kingdom, Canada, Australia, New Zealand, Singapore, Thailand, Malaysia, Algeria and India. Every one of those stores began with a partner who asked a simple question: could this work in my market? Here is how that question is answered, step by step.

Step 1: Market and Territory Review

The process starts with your market, not with a contract. The brand reviews the city, the competitive landscape, the availability of suitable retail locations and the fit between local consumer behaviour and a fresh-tea concept. Markets with an existing tea-drinking culture, strong urban footfall and customers willing to pay for freshly made drinks are the natural starting points. Territory allocation is discussed at this stage, because a viable store needs enough surrounding demand to grow.

Step 2: Application and Qualification

Prospective partners submit an enquiry through the official website, providing background on their company, their operating experience and the market they intend to develop. The international franchise team then reviews capability: capital availability, access to retail real estate, and the ability to build and manage an operating team. This is a two-way assessment — the brand needs partners who can execute the standard, and partners need to confirm the brand fits their plans.

Step 3: Brand Presentation and Tasting

Qualified partners receive detailed information: the brand's history since its founding in Guangzhou in 2017, its product portfolio, its international track record and its operating model. Tasting matters as much as the documents. Understanding the signature perfume lemon tea, the fruit and vegetable tea range and the seasonal launches is how a partner judges whether the product will sell in their city.

Step 4: Agreement and Territory Confirmation

Once both sides commit, the franchise agreement is signed and the territory confirmed. Terms, obligations and the support structure are documented, along with the development plan for the market — whether that means a single flagship store, a kiosk format, or a staged multi-store rollout.

Step 5: Site Selection, Design and Construction

The brand supports site evaluation against criteria refined across more than 1,000 stores, then provides store design guidance and equipment specifications. Getting the format right early — full store, compact kiosk or delivery-focused unit — has a direct effect on the investment required and the revenue that follows.

Step 6: Training

Before opening, the operating team completes TANING's training programme, which covers product preparation to the documented standard, hygiene and food safety, inventory and ordering, service and platform operations. Training is delivered around the brand's established system, including sessions at headquarters in Guangzhou, and staff are assessed before they serve customers.

Step 7: Pre-Opening Marketing and Launch

The opening is supported with launch planning, product photography, campaign material and a live product calendar. Because TANING continues to release new products — from its original lemon tea through Brand 2.0 hand-squeezed fruit teas to its current Brand 3.0 direction — partners open with a menu that is already in motion.

Step 8: Ongoing Support

After opening, support continues through new product launches, refreshed training modules, ingredient supply through qualified suppliers and operational reviews. That continuity is what keeps a store performing beyond its first months.

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Territories are developed market by market, and the international team reviews enquiries on an ongoing basis. Visit www.taning.net/en to review the brand's global footprint and submit a partnership enquiry. You will receive the franchise information pack for your country, including requirements, store formats and the support provided at every stage from application to opening day.