Before Opening Day: Inside TANING's Overseas Franchise Training Programme

A franchise is only as strong as the people running the store. That is why TANING treats training as one of the core assets it transfers to international partners — and why overseas franchisees regularly travel to Guangzhou to learn the business before their own store opens.

Training That Starts at Headquarters

Every TANING employee, wherever they work, completes unified training from the brand headquarters and passes an assessment before serving customers. For international partners, the programme is adapted to the realities of a store abroad: locally hired staff, different languages, unfamiliar ingredients and a customer base that may never have tasted perfume lemon tea before.

The curriculum covers the full operation. Product preparation comes first — the exact specifications behind each signature drink, including the lemon weight, cut thickness and pressing standard that define the house style. Trainees learn to hit the standard at production speed, because a fresh-tea store lives or dies on throughput. Store operations follow: opening and closing procedures, hygiene and food safety, inventory management, ordering and stock rotation, cash and delivery platform handling. Then service: how to explain unfamiliar drinks to first-time customers and how to take an order accurately under pressure.

Learning in a Real Market

TANING's training infrastructure has grown alongside the brand's international footprint. In Malaysia, the group operates a comprehensive park that includes a training centre, giving regional partners and their teams a base for practical, hands-on sessions using the same equipment and standards as a live store.

Training does not end when the doors open. New product launches arrive continuously — TANING has built its reputation on consistent innovation, from its original lemon tea through the Brand 2.0 hand-squeezed fruit tea range to its current Brand 3.0 direction — and each launch comes with a refreshed training module so that partners' teams can execute it correctly from day one.

Why Standards Are Taught, Not Improvised

Fresh-tea preparation at TANING is designed to be learned and audited. Because the standard is numeric — ingredient weight, cut thickness, number of strikes, seconds per cup — a well-trained team can reproduce a product reliably rather than depending on a single skilled barista. That is what allows an international store to stay consistent when staff change, during peak hours, or across multiple shifts.

The brand's operating strength in large orders illustrates the same principle. When a single order of 2,050 cups was placed for a corporate conference in Shenzhen, TANING coordinated five nearby stores to produce roughly 230 cups per hour and delivered the whole order within two hours. That outcome was possible because every store followed the same standard.

What a Partner Should Expect

When you join a franchised brand, training quality is one of the few things you can evaluate before signing. Ask how long the initial programme lasts, whether it is delivered at headquarters or in market, how staff are certified, how new products are introduced, and what ongoing operational support exists after opening. TANING's model answers all four: headquarters training, in-market support, formal assessment, and continuous product updates.

If you would like the details for your country — including training schedule, duration and the support provided before your opening — review the brand at www.taning.net/en and submit a partnership enquiry. The international franchise team will outline the full pre-opening programme for your market.